Rethinking consumptio in times of liquid modernity: building more sustainable societies in the post pandemic scenario

Abstract

the present study aimed to ponder how to build sustainable societies from the reflection on the consumer society in times of liquid modernity, as well as the impact of the current productivist model on nature from the mass production of consumer goods. Among the activities suspended in the current pandemic scenario, we accentuate trade, and, therefore, exacerbated consumerism. From this perspective, we propose sustainable alternatives to conduct this out-of-tune orchestra that remains in denial in the face of the tangible symptoms of failure when trying to promote human satisfaction through the exclusive encouragement of consumption, in addition to raising some questions for future research.