Community composting and communication: effectiveness of critical Environmental Education in media content

Abstract

Generating more than 81 million tons of urban solid waste in 2022, the issue of waste in Brazilian cities is a time bomb. After several extensions of the goals of the National Solid Waste Policy to end landfills, the Zero Waste Program was launched in Goiás at the end of 2023. In a context of urgency to implement solutions to end landfills and divert waste from landfills, composting, which would treat more than 50% of this waste, is extremely important. This work carries out content analysis of media appearances of the community composting movement to assess whether these appearances are managing to critically address the issue of solid waste.