An analysis of visitor satisfaction and experience at Parque Estadual do Ibitipoca (MG, Brazil)

Abstract

In the post-pandemic context of Covid-19, an increasing number of tourists have been seeking to combine leisure travel with opportunities to improve health and well-being. In this scenario, tourism segments connected to nature-based experiences have gained prominence, particularly those involving protected areas. One of the main challenges lies in better understanding the motivations and perceptions of visitors to green areas regarding their satisfaction and the quality of their experiences in natural environments.  Motivated by this context, the present study aimed to analyze the levels of satisfaction and experience among visitors to the Ibitipoca State Park, located in Minas Gerais, Brazil. Employing a qualitative-quantitative and exploratory approach, the research involved a review of the literature and official documents, as well as interviews with park visitors. The analysis focused on two main dimensions: satisfaction with the services provided and the overall experience of the visit. The main findings indicate a high level of visitor satisfaction with aspects such as ticketing services, staff friendliness, food service facilities, and restroom infrastructure. On the other hand, the experience dimension still presents challenges, particularly concerning the level of learning gained from the visit and a deeper understanding of the role of protected areas (PAs) in promoting well-being, public health, and environmental preservation.