Análise da percepção da qualidade ambiental no destino turístico João Pessoa (PB)

Abstract

Analysis of perception of environmental quality in the tourist destination João Pessoa (PB, Brazil)

The main objective of this article is to analyze the perception of the environmental quality of the tourist destination João Pessoa (PB) from the perspective of the tourist. As methodology, an empirical survey was used, with a sociodemographic characterization of the tourists and the dimension Ecotangiblity of the ECOSERV scale of Khan (2003). We interviewed 390 tourists who visited the destination. For the data treatment, the descriptive and factorial analyzes were used. The results showed that the city of João Pessoa (PB), in the field of tourism, has a natural vocation to work on its attractions in the environment. Items such as temperature, air quality, water quality and aspects that generate quality of life for city residents were the variables that obtained the highest averages. On the other hand, the items on information about environmental preservation, access to rubbish dumps and adequate garbage collection were the variables that obtained the lowest averages. And, in general, the tourists evaluated that the city has a satisfactory environmental quality and above the total average, according to the sub-dimensions listed: “environmental”; “infrastructure”; and “visual”; of the Ecotangibility dimension.

 KEYWORDS: Perception; Environmental Quality; Tourist Destination; João Pessoa (PB); ECOSERV.