The Northeast and the National Market of Fragrances: Notes for a production/consumption map of perfumes in Brazil

Authors

  • Maria Salete de Souza Nery Universidade Federal do Recôncavo da Bahia (UFRB) Author

DOI:

https://doi.org/10.4013/csu.2017.53.1.07

Abstract

From the symbolic embracing of the Boticário Group’s Distribution Center by the São Gonçalo community members (State of Bahia), at the interstate highway BR-101, this study seeks to understand fragrance market in Brazil and, specifically, the role the Northeast Region plays in it. Lastly, the study sought to understand the recent fluctuations shown in the national map of production and consumption of perfume, specifically between 2010 and 2016. It is assumed that fragrances relate to the symbolic realm and, therefore, are a cultural product full of meanings and traversed by capitalist interests.

Keywords: fragrances, market, Northeast.

Author Biography

  • Maria Salete de Souza Nery, Universidade Federal do Recôncavo da Bahia (UFRB)
    Doutora em Ciências Sociais pela Universidade Federal da Bahia (UFBA). Pós-Doutoranda no Programa de Pós-Graduação em Memória: Linguagem e Sociedade da Universidade Estadual do Sudoeste da Bahia (UESB) com bolsa PNPD/CAPES. Professora do Programa de Pós-Graduação e do Colegiado em Ciências Sociais da Universidade Federal do Recôncavo da Bahia (UFRB). Líder do Grupo de Pesquisa Corpo, Socialização e Expressões Culturais (ECCOS/UFRB) e Pesquisadora do Grupo Cultura, Memória e Desenvolvimento (CMD/UnB).

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Published

2017-02-02

Issue

Vol. 53 No. 1 (2017): January/April

Section

Dossiê: Mercados culturais

License

All publications in Ciências Sociais em Revista (CSR) are licensed under Creative Commons Attribution-NonCommercial 4.0 International - CC BY-NC 4.0, which permits sharing, copying, and redistributing the material in any medium or format for non-commercial purposes, provided the original work is properly cited.

For more information, visit https://creativecommons.org/licenses/by-nc/4.0/ 

How to Cite

The Northeast and the National Market of Fragrances: Notes for a production/consumption map of perfumes in Brazil. (2017). Ciências Sociais Em Revista, 53(1), 66-76. https://doi.org/10.4013/csu.2017.53.1.07